Free Download | EU AI Act Data Sheet
We're saving you from reading over 100 pages of regulation...
A lot of businesses have no idea whether the EU AI Act actually applies to them.
Chances are, it does 😬
It's the first real attempt at cross-sector AI regulation, and it catches plenty of UK businesses, whether they're building AI or just using someone else's.
And even where it doesn't apply directly, it's still a solid baseline for using AI securely and responsibly.
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What's inside the EU AI Act data sheet?
This data sheet written by Trust Keith's own privacy experts, covers:
| Section | What it covers |
|---|---|
| What is the EU AI Act | What the Act is, who it's for, and the difference between building AI and using it |
| Does it apply to UK businesses | The scenarios that bring a UK business into scope, wherever it's based |
| How risk gets classified | The four risk tiers, and why most businesses sit across more than one |
| Is the UK likely to follow suit | Why the UK's approach looks different, for now |
| The cost of non-compliance | The fines, the timeline, and the commercial risk that matters more day to day |
| What to do next | Where to start if you're in scope |
Frequently asked questions
What is the EU AI Act?
The first comprehensive, cross-sector regulation designed specifically for AI. It classifies AI systems by risk level, then requires businesses to assess their use, put controls in place, and take responsibility for how those systems behave.
Does the EU AI Act apply to UK businesses?
Yes, if you're selling to customers in the EU, providing AI systems to EU-based businesses, or using AI systems where the output is relied on in the EU. It applies regardless of where your business is based.
Is the UK going to introduce its own version of the EU AI Act?
Not in its current form. The UK Government has adopted a pro-innovation, principles-based approach, relying on existing regulators like the ICO, FCA and CMA to apply AI governance within their sectors, rather than one comprehensive law.
How does the EU AI Act classify risk?
Into four levels: unacceptable risk (banned outright, like social scoring), high risk (significant impact on individuals, like hiring or credit decisions), limited risk (requires transparency, like chatbots), and minimal risk (low-impact uses with minimal obligations).
What are the fines for EU AI Act non-compliance?
Up to €35 million or 7% of global annual turnover, whichever is higher, for the most serious breaches. Beyond fines, non-compliance can also slow down deals and trigger more detailed due diligence from EU customers and partners.
Is this EU AI Act data sheet really free?
Yes. Trust Keith built this to help data-centric scaleups get a clear, plain-English summary of the EU AI Act. It's free in exchange for a work email.
Not sure where you stand with the AI Act, or what it means for your business?
Trust Keith works with fast-growing businesses to simplify complex regulations, helping you understand how AI is being used, where the risks sit, and what you need to do next.
We'll help you put the right approach in place, so AI continues to support your business, while staying compliant and building trust.
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